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NEW DELHI, 2 August: Prime Minister Narendra Modi today launched a nationwide campaign in New Delhi to prevent substance abuse among young people. The government calls this initiative the "Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan." The Prime Minister stated that India needs physically fit, mentally strong, and confident youth to achieve the goal of becoming a developed nation (Viksit Bharat). He advised young people to avoid harmful substances and choose a healthy daily routine. 
PM Modi Launches 100-Week Anti-Drug Campaign: What Families and Schools Need to Know


100-Week Awareness Initiative

The virtual launch event marks the start of a 100-week public awareness program across India. Organisers will hold activities every Sunday to educate communities and build a society free from substance dependency.
The Prime Minister explained that addiction stops individuals from reaching their career goals and personal targets. He noted that substance abuse harms family stability and reduces the overall productivity of the country. He urged citizens to understand these practical consequences and support young people in making constructive life choices.

Guidance for Families and Early Detection

The Prime Minister asked families to address substance abuse openly instead of hiding the problem due to social hesitation. He advised parents and relatives to take clear, timely steps to assist affected family members.
Families should watch for specific behavioral changes that may indicate substance use. Spending excessive time alone and avoiding regular family conversations. Displaying unusual conduct or sudden changes in daily habits. Staying out late without a clear reason. Asking for money frequently without explaining the expense.
When families notice these indicators, they should consult medical experts, speak openly with the individual, and use professional healthcare services for structured recovery.

Role of Teachers and Educational Institutions

The Prime Minister also addressed teachers, professors, and academic leaders across schools, colleges, and universities. He requested educators to speak regularly with students about the health and career risks of substance abuse.
He encouraged educational institutions to organize recurring awareness programs on their campuses. According to the Prime Minister, consistent guidance from teachers can prevent dependency and direct students toward positive academic and professional paths.

Scale of Nationwide Participation

The launch event recorded large-scale participation from across the country. More than ten million young people from 28,000 locations joined the virtual program.
Attendees included State Governors, Chief Ministers, volunteers from MY Bharat and the National Service Scheme (NSS), and members of various non-governmental organizations. Students from schools, universities, youth clubs, and social groups also participated in the session. The government aims to maintain this public cooperation throughout the 100-week schedule to ensure measurable results.